Ohmigosh – If I have to see another book, typewriter or quill icon to represent authors, I might hurl. Seriously…are we not creative people with innovative and new thoughts on how to present something?
Even the bokeh lighting in the back can’t help this picture from getting a double eye-roll.
So the question you should be asking is…
why not macarons!
It’s a way better idea than a stock photo stack of books.
Why I LOVE Macarons
They’re only 97 calories each. It’s the perfect mini-dessert. Plus, the French eat them and we all know they’re thin. Someone even wrote a book on it!
compare this to…
- Macarons 97
- Brownies 132
- Cupcakes 300
- Cheesecake 401
2 They’re Beautiful
Leave it to the French to take a Crayola box and make it high class and gorgeous.
3 They’re Delicious
I’m actually glad they’re not that popular in San Diego or else I might eat them 24/7. Luckily, they’re actually hard to find. I usually get mine shipped from NY’s Baked By Melissa shop. Not cheap, hence, not ordered very often.
4 They’re Diverse
From a BRANDING perspective, I can easily choose new colors and find a matching macaron.
From a VALUES perspective, I love that macarons come in different colors and varieties as people do.
5 They’re Secret Double-Agents
I love a dessert with a little mystery attached to it. What’s the difference between a macaron VS a macaroon. Here’s a guide to help you out.
Why We Used Them For Our Branding
Choosing a logo, an icon or other type of special identifying item is tough and while we were trying to figure it out, we were eating macarons and well…
1 Beautiful Stock Images
I’m not sure if anyone else chooses their logo icon this way but that’s what we did. Yes, could’ve been more purposeful and chosen something a bit more symbolic and lofty but I love eating macarons and there are plenty of images.
2 Matches Our Logo Color
It was serendipitous! When we saw there were tons of macarons that were hot pink, we took it as a sign.